Wendy Philips presented OSU’s Personalized Health Care blog to the group, emphasizing the simplicity in creating a sharing tool like this. This project begn about the annual personalized health care conference four months out, promoting the event and highlighting principal leaders in the OSU Center for Personalized Health Care. During the conference, Kim Dodson blogged live, linking pictures, video and PowerPoint presentations to the page, hosting all the information in the same place. Conference attendees could follow along and provide feedback directly through the blog and those who weren’t able to attend could still follow a good amount of the content. The conference news release referred media to the blog for more information, increasing the site hits a great deal. Lessons learned: the project should have started more than four months out, a technical writer could have improved the content and more content from the client would have improved the final prouduct. All in all, it was a simple tool that didn’t take much time to create–the opportunity to engage our audience was worth it in the end.