Tag Archives: Twitter

Twittering about Technology in Healthcare–The CITIH Conference

The Ohio State University Medical Center

twitter_logoMonique Payne discussed her experience with the CITIH conference and how she used Twitter to enhance the social media conversation. The personalized hashtag #CITIH helped her team track the feedback from the conference and the tweets were displayed on a large monitor in the conference room. Monique plans to continue monitoring these contacts and use these relationships in planning and promoting the event next year.

Here’s a transcript of the tweets.

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Viral Video Opportunities: Know the Signs of a Heart Attack

Toni Hare shared her experience with the STEMI community awareness video–they posted it on the OSU Medical Center YouTube Channel and are channeling it through bloggers, Facebook and Twitter. The goal is to get 105,000 views and at this point the views are near 2,500.

Wet Feet: The Cancer Team’s Use of Social Media

pelotoniaEric Geier talked about his work with The James’ Facebook page and how easy it is to use video to disseminate information. He said he typically uses these elements to display consumer information and events, like Pelotonia and Cancer Survivors Day. He also mentioned that Ryan created a hash tag for the event on Twitter, which helped us to track what attendees were saying and it also provided a nice opportunity for our team and attendees to share information. Eric said he would like to start using Twitter more regularly to target certain physicians and bloggers and build relationships with those key contacts. Tara Kuisick touched on The James Cancer Warriors Group on Facebook and how it has grown to bring together survivors of all different type of cancer–not just breat cancer. This goes back to what Beth NeCamp was talking about earlier when she discussed creating these patient communities and information sharing hubs.

Planning and Tweeting: A Toolbox for Marketing Professionals

Sometimes in a world of deadlines and crises, we become doers rather than planners–in some cases, there isn’t a choice. However, this work style is habit-forming and definitely not the most efficient way of project management. Mary Jones Smith, director of creative services at OSU Medical Center, took some time to highlight all the opportunities to reach audiences at OSU Medical Center and the surrounding community. She also emphasized the importance of a creative brief, something that is often overlooked in our fast-paced, needed-it-five-minutes-ago field of work. The foundation of our projects truly does save time in the long run

social-media-waste-of-timeTweeting? Facebooking? Pressing words? Linking in? YouTubing? Social Media and its programs are still a foreign language to many, even in the field of communications. Although early adopters have been experimenting with its different capabilities for a couple of years now, the programs and options are growing at an astronomical rate–really, it’s hard to keep up. Ryan Squire, program director of Social Media at the Medical Center, presented the different options available, highlighting Facebook, Twitter, LinkedIN and more. He emphasized the planning stage for this communication style–eventhough it may be tempting to post things quickly in real time, a solid plan with tactics should be developed prior to tweeting and faceooking. The bottom line: the conversation has been happening for a long time and if we don’t join it, we’ll certainly get left behind.