Tag Archives: the ohio state university medical center

COM’s Leadership Insights Engaging the Conversation

Phyllis Baker talked about the Leadership Insights with the College of Medicine and also mentioned a blog in the works with Dr. Lucey and Dr. Sedmak. The goal of this blog is to position the COM in an innovative light among academic medical centers and to engage followers in conversation about sometimes controversial topics.

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Viral Video Opportunities: Know the Signs of a Heart Attack

Toni Hare shared her experience with the STEMI community awareness video–they posted it on the OSU Medical Center YouTube Channel and are channeling it through bloggers, Facebook and Twitter. The goal is to get 105,000 views and at this point the views are near 2,500.

A Blog Case Study: OSU’s Annual Personalized Health Care Conference

Wendy Philips presented OSU’s Personalized Health Care blog to the group, emphasizing the simplicity in creating a sharing tool like this. This project begn about the annual personalized health care conference four months out, promoting the event and highlighting principal leaders in the OSU Center for Personalized Health Care. During the conference, Kim Dodson blogged live, linking pictures, video and PowerPoint presentations to the page, hosting all the information in the same place. Conference attendees could follow along and provide feedback directly through the blog and those who weren’t able to attend could still follow a good amount of the content. The conference news release referred media to the blog for more information, increasing the site hits a great deal. Lessons learned: the project should have started more than four months out, a technical writer could have improved the content and more content from the client would have improved the final prouduct. All in all, it was a simple tool that didn’t take much time to create–the opportunity to engage our audience was worth it in the end.

Unexpected Popularity: Facebook and The Stefanie Spielman Fund

stefspielThe Stefanie Spielman Facebook page is another great example of the possibilities with social media–the page has rapidly grown, sometimes gaining between two and 300 new fans a day. Krista Richardson explained that they hope to explore donor opportunities in the future by including a link to donate on the main page. This is also a great way to be the official source of information and use this tool to dispel any false information in addition to promoting donations and events. How did it get so big so fast? Krista used traditional media tools like e-mail lists and newsletters in addition to promoting the site through newer social media programs–the combination is really proving successful.

Wet Feet: The Cancer Team’s Use of Social Media

pelotoniaEric Geier talked about his work with The James’ Facebook page and how easy it is to use video to disseminate information. He said he typically uses these elements to display consumer information and events, like Pelotonia and Cancer Survivors Day. He also mentioned that Ryan created a hash tag for the event on Twitter, which helped us to track what attendees were saying and it also provided a nice opportunity for our team and attendees to share information. Eric said he would like to start using Twitter more regularly to target certain physicians and bloggers and build relationships with those key contacts. Tara Kuisick touched on The James Cancer Warriors Group on Facebook and how it has grown to bring together survivors of all different type of cancer–not just breat cancer. This goes back to what Beth NeCamp was talking about earlier when she discussed creating these patient communities and information sharing hubs.

Why Social Media at OSU Medical Center?

OSUMC’s Chief Communication Officer, Beth NeCamp, reflected on her experience at the recent AAMC conference, emphasizing the importance of social media on both a local and national landscape. She charged OSUMC’s communications and marketing department to use social media tools to acheieve department goals and ultimately strive to align these projects with our organization’s strategic goals. The elements of social media can truly evolve everything from internal staff communications to pieces of our national reputation. Beth continued on, emphasizing the need for our engagement in these opportunities, charging the Medical Center’s communications and marketing department with adding an element of social media to our P3s for this next year.  Get tweeting, folks!

Planning and Tweeting: A Toolbox for Marketing Professionals

Sometimes in a world of deadlines and crises, we become doers rather than planners–in some cases, there isn’t a choice. However, this work style is habit-forming and definitely not the most efficient way of project management. Mary Jones Smith, director of creative services at OSU Medical Center, took some time to highlight all the opportunities to reach audiences at OSU Medical Center and the surrounding community. She also emphasized the importance of a creative brief, something that is often overlooked in our fast-paced, needed-it-five-minutes-ago field of work. The foundation of our projects truly does save time in the long run

social-media-waste-of-timeTweeting? Facebooking? Pressing words? Linking in? YouTubing? Social Media and its programs are still a foreign language to many, even in the field of communications. Although early adopters have been experimenting with its different capabilities for a couple of years now, the programs and options are growing at an astronomical rate–really, it’s hard to keep up. Ryan Squire, program director of Social Media at the Medical Center, presented the different options available, highlighting Facebook, Twitter, LinkedIN and more. He emphasized the planning stage for this communication style–eventhough it may be tempting to post things quickly in real time, a solid plan with tactics should be developed prior to tweeting and faceooking. The bottom line: the conversation has been happening for a long time and if we don’t join it, we’ll certainly get left behind.