We are in the final stages of acceptance with our social media policy and guidelines at The Ohio State University Medical Center. Many people have said something like, “I bet you’ll be happy when that’s all done and over.”
While it’s true that developing the policy and guidelines has been hard (and sometimes frustrating) work, actually getting a policy in place is the easy part.
Policy is no better than the paper it’s written on or the bytes of information on a hard drive it occupies if you don’t find a way to effectively communicate what it says–both the spirit and letter.
I usually respond to people who assume the policy work is over by reminding them that the EASY part is over. The hard part is trying to ensure that a diverse group of 16,000 people understand what the policy says and what it means for them.
Have you had success communicating your social media policy? I’d like to hear about what worked and what didn’t. I know my team has a long road of teaching ahead, and want to make sure they are armed with the right tools for the job.
Our first meeting about how to effectively communicate about social media is today, so I need your ideas soon.