Today, we are beginning to tell our staff about the Social Media Participation Policy that we have created and have been communicating to managers for a month.
The entire effort was the result of an incredible collaboration between Communications, Legal, HR, IT Security, Nursing, Physicians, and our leadership that sought to find a solution that empowered use of social media while giving our managers tools to direct staff on the appropriate time and place to use social networks and other websites during the work day.
In addition to creating policy, we’ve also developed guidelines to help our people create social media that connects with their audience.
We aren’t alone, Vanderbilt, Mayo, and the Cleveland Clinic have adopted similar policies. Other institutions, like the University of Iowa Hospitals and Clinics shut down access to all social networking applications. You can view a list of other health care organizations’ social media policies by visiting Ed Bennett’s blog.
To us, this was about balancing the attributes that create a workplace of choice and those that ensure the best care for our patients. As we go forward with understanding, planning, and applying these social tools in health care, OSU is ready to once again, be a among the leaders.