Tag Archives: ohio state

Twittering about Technology in Healthcare–The CITIH Conference

The Ohio State University Medical Center

twitter_logoMonique Payne discussed her experience with the CITIH conference and how she used Twitter to enhance the social media conversation. The personalized hashtag #CITIH helped her team track the feedback from the conference and the tweets were displayed on a large monitor in the conference room. Monique plans to continue monitoring these contacts and use these relationships in planning and promoting the event next year.

Here’s a transcript of the tweets.

COM’s Leadership Insights Engaging the Conversation

Phyllis Baker talked about the Leadership Insights with the College of Medicine and also mentioned a blog in the works with Dr. Lucey and Dr. Sedmak. The goal of this blog is to position the COM in an innovative light among academic medical centers and to engage followers in conversation about sometimes controversial topics.

Unexpected Popularity: Facebook and The Stefanie Spielman Fund

stefspielThe Stefanie Spielman Facebook page is another great example of the possibilities with social media–the page has rapidly grown, sometimes gaining between two and 300 new fans a day. Krista Richardson explained that they hope to explore donor opportunities in the future by including a link to donate on the main page. This is also a great way to be the official source of information and use this tool to dispel any false information in addition to promoting donations and events. How did it get so big so fast? Krista used traditional media tools like e-mail lists and newsletters in addition to promoting the site through newer social media programs–the combination is really proving successful.