Unexpected Popularity: Facebook and The Stefanie Spielman Fund

stefspielThe Stefanie Spielman Facebook page is another great example of the possibilities with social media–the page has rapidly grown, sometimes gaining between two and 300 new fans a day. Krista Richardson explained that they hope to explore donor opportunities in the future by including a link to donate on the main page. This is also a great way to be the official source of information and use this tool to dispel any false information in addition to promoting donations and events. How did it get so big so fast? Krista used traditional media tools like e-mail lists and newsletters in addition to promoting the site through newer social media programs–the combination is really proving successful.

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Wet Feet: The Cancer Team’s Use of Social Media

pelotoniaEric Geier talked about his work with The James’ Facebook page and how easy it is to use video to disseminate information. He said he typically uses these elements to display consumer information and events, like Pelotonia and Cancer Survivors Day. He also mentioned that Ryan created a hash tag for the event on Twitter, which helped us to track what attendees were saying and it also provided a nice opportunity for our team and attendees to share information. Eric said he would like to start using Twitter more regularly to target certain physicians and bloggers and build relationships with those key contacts. Tara Kuisick touched on The James Cancer Warriors Group on Facebook and how it has grown to bring together survivors of all different type of cancer–not just breat cancer. This goes back to what Beth NeCamp was talking about earlier when she discussed creating these patient communities and information sharing hubs.

What we’ve done, why, and how you can to it, too

retreatRyan Squire walked the group through OSUMC’s News and Notes Blog, touching on examples of how to disseminate our information effectively through this tool. The key here is to constantly update these pages with information–this not only makes the blog a more useful tool, it also helps when searching for content in  search engine. Google loves it when things are updated frequently! Ryan also emphasized the importance of tweeting our information and re-tweeting our collegaues’ information. Unless people help spread the content, it will just sit there. The same goes for Facebook–Kim Dodson posted a ProjectONE event to the Medical Center’s Facebook page–just another way to get content out there and engage your audience.

Tim John gave an overview of the department Wiki and all the resources it holds. He focused his portion of the presentation on posting media elements and the process for Web projects.

 

Why Social Media at OSU Medical Center?

OSUMC’s Chief Communication Officer, Beth NeCamp, reflected on her experience at the recent AAMC conference, emphasizing the importance of social media on both a local and national landscape. She charged OSUMC’s communications and marketing department to use social media tools to acheieve department goals and ultimately strive to align these projects with our organization’s strategic goals. The elements of social media can truly evolve everything from internal staff communications to pieces of our national reputation. Beth continued on, emphasizing the need for our engagement in these opportunities, charging the Medical Center’s communications and marketing department with adding an element of social media to our P3s for this next year.  Get tweeting, folks!

Planning and Tweeting: A Toolbox for Marketing Professionals

Sometimes in a world of deadlines and crises, we become doers rather than planners–in some cases, there isn’t a choice. However, this work style is habit-forming and definitely not the most efficient way of project management. Mary Jones Smith, director of creative services at OSU Medical Center, took some time to highlight all the opportunities to reach audiences at OSU Medical Center and the surrounding community. She also emphasized the importance of a creative brief, something that is often overlooked in our fast-paced, needed-it-five-minutes-ago field of work. The foundation of our projects truly does save time in the long run

social-media-waste-of-timeTweeting? Facebooking? Pressing words? Linking in? YouTubing? Social Media and its programs are still a foreign language to many, even in the field of communications. Although early adopters have been experimenting with its different capabilities for a couple of years now, the programs and options are growing at an astronomical rate–really, it’s hard to keep up. Ryan Squire, program director of Social Media at the Medical Center, presented the different options available, highlighting Facebook, Twitter, LinkedIN and more. He emphasized the planning stage for this communication style–eventhough it may be tempting to post things quickly in real time, a solid plan with tactics should be developed prior to tweeting and faceooking. The bottom line: the conversation has been happening for a long time and if we don’t join it, we’ll certainly get left behind.

Welcome to Social Media @OSUMC

This is the blog that I’ve started to write at least 15 different times and then something came up.  Something always comes up in this world we call an Academic Medical Center, to be honest, I think the news junkie in me appreciates and feeds off the craziness.

I know it’s also the reason why many many people are not exaclty sure where social media fits in here.  We like the idea, but we don’t really have the time, and if we have to learn something new, there just isn’t enough hours in the day.  I hear you.

I still want to help.  I see so much potential that social media has in our great place of work.  From a place to talk about what we love to do (or share ideas about how to do it better), to a place to help personalize the experience our patients have, social media is another tool to help make our lives easier and our work more fun/rewarding.

So how do we get there?  That’s my job.  I exist to help teach the tools.  I’m here to talk about how and when to use them, and how and when to avoid them like the plague.  Anyone can Twitter, Facebook, and YouTube… but I need your help figuring out how to help YOU with those tools.

This  blog will explore our journey through social media.  I’ll start with where we are today, some history on social media, some of the tools out there, and try to keep you up to speed on developments, moving forward. 

If you have a passion for social media, and somehow we haven’t met, then here is your invitation to be a part of this blog.  I really don’t care what your viewpoint is, you believe in social media, so I believe in you.  You can find me at ryan(dot)squire(at)osumc.edu or on twitter at @OSUSquire, so I can give you a personal invitation to help me through this exploration.

If you just want to get your feet wet, please chime in, please ask questions, please challenge thought, please be a part of the conversation so we can explore the best solution moving forward.  In the meantime, if I can help, let me know how.