Category Archives: Twitter

Medical Center Adopts People-First Social Media Policy

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Today, we are beginning to tell our staff about the Social Media Participation Policy that we have created and have been communicating to managers for a month.

The entire effort was the result of an incredible collaboration between Communications, Legal, HR, IT Security, Nursing, Physicians, and our leadership that sought to find a solution that empowered use of social media while giving our managers tools to direct staff on the appropriate time and place to use social networks and other websites during the work day.

In addition to creating policy, we’ve also developed guidelines to help our people create social media that connects with their audience. 

We aren’t alone, Vanderbilt, Mayo, and the Cleveland Clinic have adopted similar policies.  Other institutions, like the University of Iowa Hospitals and Clinics shut down access to all social networking applications.  You can view a list of other health care organizations’ social media policies by visiting Ed Bennett’s blog.

To us, this was about balancing the attributes that create a workplace of choice and those that ensure the best care for our patients.  As we go forward with understanding, planning, and applying these social tools in health care, OSU is ready to once again, be a among the leaders.


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Planning and Tweeting: A Toolbox for Marketing Professionals

Sometimes in a world of deadlines and crises, we become doers rather than planners–in some cases, there isn’t a choice. However, this work style is habit-forming and definitely not the most efficient way of project management. Mary Jones Smith, director of creative services at OSU Medical Center, took some time to highlight all the opportunities to reach audiences at OSU Medical Center and the surrounding community. She also emphasized the importance of a creative brief, something that is often overlooked in our fast-paced, needed-it-five-minutes-ago field of work. The foundation of our projects truly does save time in the long run

social-media-waste-of-timeTweeting? Facebooking? Pressing words? Linking in? YouTubing? Social Media and its programs are still a foreign language to many, even in the field of communications. Although early adopters have been experimenting with its different capabilities for a couple of years now, the programs and options are growing at an astronomical rate–really, it’s hard to keep up. Ryan Squire, program director of Social Media at the Medical Center, presented the different options available, highlighting Facebook, Twitter, LinkedIN and more. He emphasized the planning stage for this communication style–eventhough it may be tempting to post things quickly in real time, a solid plan with tactics should be developed prior to tweeting and faceooking. The bottom line: the conversation has been happening for a long time and if we don’t join it, we’ll certainly get left behind.