Wet Feet: The Cancer Team’s Use of Social Media

pelotoniaEric Geier talked about his work with The James’ Facebook page and how easy it is to use video to disseminate information. He said he typically uses these elements to display consumer information and events, like Pelotonia and Cancer Survivors Day. He also mentioned that Ryan created a hash tag for the event on Twitter, which helped us to track what attendees were saying and it also provided a nice opportunity for our team and attendees to share information. Eric said he would like to start using Twitter more regularly to target certain physicians and bloggers and build relationships with those key contacts. Tara Kuisick touched on The James Cancer Warriors Group on Facebook and how it has grown to bring together survivors of all different type of cancer–not just breat cancer. This goes back to what Beth NeCamp was talking about earlier when she discussed creating these patient communities and information sharing hubs.

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