Unexpected Popularity: Facebook and The Stefanie Spielman Fund

stefspielThe Stefanie Spielman Facebook page is another great example of the possibilities with social media–the page has rapidly grown, sometimes gaining between two and 300 new fans a day. Krista Richardson explained that they hope to explore donor opportunities in the future by including a link to donate on the main page. This is also a great way to be the official source of information and use this tool to dispel any false information in addition to promoting donations and events. How did it get so big so fast? Krista used traditional media tools like e-mail lists and newsletters in addition to promoting the site through newer social media programs–the combination is really proving successful.

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