Medical Center Adopts People-First Social Media Policy

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Today, we are beginning to tell our staff about the Social Media Participation Policy that we have created and have been communicating to managers for a month.

The entire effort was the result of an incredible collaboration between Communications, Legal, HR, IT Security, Nursing, Physicians, and our leadership that sought to find a solution that empowered use of social media while giving our managers tools to direct staff on the appropriate time and place to use social networks and other websites during the work day.

In addition to creating policy, we’ve also developed guidelines to help our people create social media that connects with their audience. 

We aren’t alone, Vanderbilt, Mayo, and the Cleveland Clinic have adopted similar policies.  Other institutions, like the University of Iowa Hospitals and Clinics shut down access to all social networking applications.  You can view a list of other health care organizations’ social media policies by visiting Ed Bennett’s blog.

To us, this was about balancing the attributes that create a workplace of choice and those that ensure the best care for our patients.  As we go forward with understanding, planning, and applying these social tools in health care, OSU is ready to once again, be a among the leaders.


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Leadership Insights Goes Live

We have been working on a project for the Ohio State University College of Medicine since June that is meant to replace the old way of communicating… the email newsletter.  Dr. Souba and the Deans were looking for a way to discuss important and relevant topics in different areas of leadership at a medical college and academic medical centers. 

What we came up with is Leadership Insights-Inciting Leadership.  The purpose is to create conversation around the scholarly topics of leadership and how they intersect with academic medicine.  You can see the blog here. 

During this process, a very smart person pointed out, “leadership can come from anywhere, it doesn’t happen just because of a title that is bestowed on you.”

Good call.

To that end, we want all levels of our organization to be involved in the conversation.  Let us know what you think!

Policy is 1% of the Social Media Education

We are in the final stages of acceptance with our social media policy and guidelines at The Ohio State University Medical Center.  Many people have said something like, “I bet you’ll be happy when that’s all done and over.”

While it’s true that developing the policy and guidelines has been hard (and sometimes frustrating) work, actually getting a policy in place is the easy part. 

Policy is no better than the paper it’s written on or the bytes of information on a hard drive it occupies if you don’t find a way to effectively communicate what it says–both the spirit and letter.

I usually respond to people who assume the policy work is over by reminding them that the EASY part is over.  The hard part is trying to ensure that a diverse group of 16,000 people understand what the policy says and what it means for them. 

Have you had success communicating your social media policy?  I’d like to hear about what worked and what didn’t.  I know my team has a long road of teaching ahead, and want to make sure they are armed with the right tools for the job. 

Our first meeting about how to effectively communicate about social media is today, so I need your ideas soon.

-Ryan Squire

 

Twittering about Technology in Healthcare–The CITIH Conference

The Ohio State University Medical Center

twitter_logoMonique Payne discussed her experience with the CITIH conference and how she used Twitter to enhance the social media conversation. The personalized hashtag #CITIH helped her team track the feedback from the conference and the tweets were displayed on a large monitor in the conference room. Monique plans to continue monitoring these contacts and use these relationships in planning and promoting the event next year.

Here’s a transcript of the tweets.

COM’s Leadership Insights Engaging the Conversation

Phyllis Baker talked about the Leadership Insights with the College of Medicine and also mentioned a blog in the works with Dr. Lucey and Dr. Sedmak. The goal of this blog is to position the COM in an innovative light among academic medical centers and to engage followers in conversation about sometimes controversial topics.

Viral Video Opportunities: Know the Signs of a Heart Attack

Toni Hare shared her experience with the STEMI community awareness video–they posted it on the OSU Medical Center YouTube Channel and are channeling it through bloggers, Facebook and Twitter. The goal is to get 105,000 views and at this point the views are near 2,500.

A Blog Case Study: OSU’s Annual Personalized Health Care Conference

Wendy Philips presented OSU’s Personalized Health Care blog to the group, emphasizing the simplicity in creating a sharing tool like this. This project begn about the annual personalized health care conference four months out, promoting the event and highlighting principal leaders in the OSU Center for Personalized Health Care. During the conference, Kim Dodson blogged live, linking pictures, video and PowerPoint presentations to the page, hosting all the information in the same place. Conference attendees could follow along and provide feedback directly through the blog and those who weren’t able to attend could still follow a good amount of the content. The conference news release referred media to the blog for more information, increasing the site hits a great deal. Lessons learned: the project should have started more than four months out, a technical writer could have improved the content and more content from the client would have improved the final prouduct. All in all, it was a simple tool that didn’t take much time to create–the opportunity to engage our audience was worth it in the end.