We have been working on a project for the Ohio State University College of Medicine since June that is meant to replace the old way of communicating… the email newsletter. Dr. Souba and the Deans were looking for a way to discuss important and relevant topics in different areas of leadership at a medical college and academic medical centers.
What we came up with is Leadership Insights-Inciting Leadership. The purpose is to create conversation around the scholarly topics of leadership and how they intersect with academic medicine. You can see the blog here.
During this process, a very smart person pointed out, “leadership can come from anywhere, it doesn’t happen just because of a title that is bestowed on you.”
To that end, we want all levels of our organization to be involved in the conversation. Let us know what you think!
Posted in Blog, Leadership
Tagged AAMC, academic medicine, Blog, Gabbe, Leadership, leadership insights, Lucey, Marsh, Sedmak, Souba
Phyllis Baker talked about the Leadership Insights with the College of Medicine and also mentioned a blog in the works with Dr. Lucey and Dr. Sedmak. The goal of this blog is to position the COM in an innovative light among academic medical centers and to engage followers in conversation about sometimes controversial topics.
Toni Hare shared her experience with the STEMI community awareness video–they posted it on the OSU Medical Center YouTube Channel and are channeling it through bloggers, Facebook and Twitter. The goal is to get 105,000 views and at this point the views are near 2,500.
Wendy Philips presented OSU’s Personalized Health Care blog to the group, emphasizing the simplicity in creating a sharing tool like this. This project begn about the annual personalized health care conference four months out, promoting the event and highlighting principal leaders in the OSU Center for Personalized Health Care. During the conference, Kim Dodson blogged live, linking pictures, video and PowerPoint presentations to the page, hosting all the information in the same place. Conference attendees could follow along and provide feedback directly through the blog and those who weren’t able to attend could still follow a good amount of the content. The conference news release referred media to the blog for more information, increasing the site hits a great deal. Lessons learned: the project should have started more than four months out, a technical writer could have improved the content and more content from the client would have improved the final prouduct. All in all, it was a simple tool that didn’t take much time to create–the opportunity to engage our audience was worth it in the end.
Posted in Uncategorized
Tagged #PHC, health care, kim dodson, medicine, ohio state university, osu center for personalized health care, personalised health care blog, personalized health care, personalized health care conference, personalized medicine, the ohio state university medical center, wendy philips, wordpress